few days ago I had an exchange of ideas about a topic that came up on the blog a few months ago, the importance of having the attitudes for the environment.
Do you remember the controversy between attitudes and behavior? It opened a heated debate on whether pro-environmental attitudes could predict the way we behaved, what was the relationship between what we were and what we were doing and even whether to change our behavior was first necessary to change our hearts and thoughts.
Well, this week reopened the debate over several tweets with responsible environmental Alma Natura, an Andalusian company has received the "Eco-Responsible Company 2010" last week, if you can have a look at your work, you know that I love mixtures and these people make their living mixing concepts such as environment, innovation, art, creativity, culture, ...
The discussion was about whether people's attitudes made us understand their environmental behaviors as the most faithful readers will recall, the entry entitled " DAMN HYPOCRITES! " trying to make it clear that One thing is the attitude that people have said about environmental issues and a very different behavior that this person had.
Following different authors as Festinger and Allan Wicker was impossible demonstrate that changing people's attitudes, we change with it the way they act, rather the relationship was the opposite:
OUR BEHAVIOR IS SHOOTING HORSE CARRIAGE OF OUR ATTITUDES.
There are numerous theories that explain this relationship CONDUCT - ATTITUDE agobiaros but I will not make this post too much or too dense, so just give an advance to l @ s who want to go a little investigating.
The two main currents that explain why our actions affect our attitudes really are:
- cognitive dissonance theory (Festinger)
- self-perception theory (Daryl Bem)
As usual, the debate remains open ... What do you think about pro-environmental attitudes and behaviors? I promise to delve further into the following post.
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